LOYALTY RESEARCH CENTER® believes that customer behaviors drive business success. That's why we focus on measuring behaviors and explaining how our clients can change them effectively.

What Our Clients Say

AmeriPride Logo

"Loyalty Research Center is a valuable partner for AmeriPride, helping us to better understand our customers’ needs and our shortcomings. Their work was central to refining our strategic plan, resulting in significant financial performance improvements for us."

- Andrew Steiner, Vice President - Customer Operations, AmeriPride Services, Inc.


"LRC is one of the most professional organizations we have worked with. Their end product is top notch and they are very engaged with your organization.

They were diligent in the development of our survey and engaged select staff and leadership in this effort. They conducted the work on schedule. The final report was comprehensive and their presentation to our Board was extremely professional.

The results of the survey helped us prioritize our strategic initiatives for the coming year."

- Stephen R. Hildebrand, Executive Vice President, Door and Hardware Institute


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

- Rob Martin, Managing Partner, Excellere Partners