Research · Relationships · Roadmaps · Results
Our mission is to conduct research and analysis on the relationships that our clients have with key stakeholders to build roadmaps that inform client strategy and tactics for better business results.
Our Research Process

During the Investigative Phase, we seek to understand your organization's key stakeholder relationships through a series of qualitative interviews.


Using both qualitative and quantitative methods, we design highly customized programs targeted specifically to your business needs.


We segment customers based on their needs and then dive deeper to understand the specific issues that drive key buying behaviors.


We work directly with you to help key members of your organization interpret and act on findings to implement change.

What Our Clients Say

AmeriPride Logo

"Loyalty Research Center is a valuable partner for AmeriPride, helping us to better understand our customers’ needs and our shortcomings. Their work was central to refining our strategic plan, resulting in significant financial performance improvements for us."

- Andrew Steiner, Vice President - Customer Operations, AmeriPride Services, Inc.


"LRC is one of the most professional organizations we have worked with. Their end product is top notch and they are very engaged with your organization.

They were diligent in the development of our survey and engaged select staff and leadership in this effort. They conducted the work on schedule. The final report was comprehensive and their presentation to our Board was extremely professional.

The results of the survey helped us prioritize our strategic initiatives for the coming year."

- Stephen R. Hildebrand, Executive Vice President, Door and Hardware Institute


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

- Rob Martin, Managing Partner, Excellere Partners