Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement – keeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies

Polyurethane Plant Cropped

Prospect study delivers growth for chemical company

Targeted approach to prospective customers helps company grow revenue and market share in a competitive environment.



From Customer Insights to Tangible Results – The Path of the Growth CMO

Want to learn what growth CMO’s are doing to up their game with the C-suite?


"LRC is one of the most professional organizations we have worked with. Their end product is top notch and they are very engaged with your organization. They were diligent in the development of our survey and engaged select staff and leadership in this effort. They conducted the work on schedule. The final report was comprehensive and their presentation to our Board was extremely professional. The results of the survey helped us prioritize our strategic initiatives for the coming year."

Stephen R. Hildebrand, Executive Vice President, Door and Hardware Institute

Measure & Manage Customer & Employee Satisfaction & Loyalty
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