Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement – keeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies


Can Customer Problems Uncovered in Due Diligence Signal an Opportunity?

Spinning Straw into Gold:  How one private equity firm recognized low customer evaluations as a source of hidden value.


Mergers & Acquisitions 2

“Management teams at target companies invariably respond positively”

responded Aldy Keene when asked how easy or hard it was to get participation in customer diligence. “They are as interested in receiving feedback from...


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

Rob Martin
Managing Partner, Excellere Partners

Measure & Manage Customer & Employee Satisfaction & Loyalty
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