Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement Рkeeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies


Can Customer Problems Uncovered in Due Diligence Signal an Opportunity?

Spinning Straw into Gold:  How one private equity firm recognized low customer evaluations as a source of hidden value.


Mergers & Acquisitions 2

See us at the Association of Mergers & Acquisition Advisors (AM&AA) Summer Conference, July 22-24, 2014 at the J W Marriott in Chicago.

Loyalty Research Center will exhibit at this premier gathering of leading M & A Professionals. Aldy Keene, President & CEO will be joined by...


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

Rob Martin
Managing Partner, Excellere Partners

Measure & Manage Customer & Employee Satisfaction & Loyalty
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