Customer Satisfaction,Customer Loyalty,Customer Experience,Customer Retention,Voice of the Customer,Member Satisfaction,Member Loyalty,Member Experience,Member Retention,Member Engagement,Member Needs,Employee Satisfaction,Employee Loyalty,Employee Experience,Employee Retention,Net Promoter Score,Customer Value,Strategic Account Management

Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement Рkeeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies


Can Customer Problems Uncovered in Due Diligence Signal an Opportunity?

Spinning Straw into Gold:  How one private equity firm recognized low customer evaluations as a source of hidden value.


News 1

Aldy Keene presents at “The Alliance”

Aldy Keene, President & CEO of Loyalty Research Center was invited to speak at The Alliance, a membership group of senior leaders representing Indiana...


"Loyalty Research Center is a valuable partner for AmeriPride, helping us to better understand our customers’ needs and our shortcomings. Their work was central to refining our strategic plan, resulting in significant financial performance improvements for us."

Andrew Steiner,
Vice President, Customer Operations, AmeriPride Services Inc.

Measure & Manage Customer & Employee Satisfaction & Loyalty
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