Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement – keeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies

Happy Employees Web Sized

Making the “Best Places to Work” List – Employee Engagement Study shows the way.

Strong employee relationships are a win-win for all stakeholders.



Webinar: From Customer Insights to Tangible Results – The path of the Growth CMO

In this one-hour webinar, you will learn four things you need to do to stay competitive: Transform your marketing organization like a growth CMO.


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

Rob Martin
Managing Partner, Excellere Partners

Measure & Manage Customer & Employee Satisfaction & Loyalty
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