Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement Рkeeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies

Call Center Workers

Quantity or Quality?

A call center concludes that Customer Experience trumps both. Is speed of service important for customers or deliberate decision support? Looking at segments within...



Webinar: CMO Imperatives – Marketing and Sales Unite to Drive Growth

Join us on Tuesday, 06/09/2015, 2-3 PM, for a webinar and learn how marketing and sales are collaborating successfully to deliver strong results.  

LRC Blog

How We Got to Customer Centricity – Part Two

It has been suggested that the tension between the goals of equality and efficiency runs deep in Western industrialized societies.
Measure & Manage Customer & Employee Satisfaction & Loyalty
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