Customer Strategies and Business Results

The customer centric nature of a business enterprise is universal. Call it Customer Loyalty, Customer Satisfaction, Voice of the Customer, Customer Experience or Customer Engagement – keeping a finger on the pulse of customers and key stakeholders is fundamental to business success. At the Loyalty Research Center, we work with businesses to stay in tune with their customers, markets & stakeholders. For over fifteen years, our work has ensured organizations stay aligned with customer needs and, more importantly, anticipate changing needs to stay ahead of the curve. Loyalty Research Center is engaged in the Science & Art of measuring and managing relationships to help companies build & implement robust strategies around the needs of those they serve.

Case Studies

Big House

Channel Insights help bank attain market leadership

Strategic focus on referral sources was critical to success of the Jumbo Mortgage division of a bank. Leveraging findings from a referral source Relationship Study,...



Aldy Keene on “The Art of Dealmaking”

In an interview with Fundology, publishers of the digital magazine “Art of Dealmaking”, Aldy Keene talks about the role of customer due diligence in...


"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments. Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

Rob Martin
Managing Partner, Excellere Partners

Measure & Manage Customer & Employee Satisfaction & Loyalty
Copyright © 2000-2015, Loyalty Research Center, All Rights Reserved.