On Thursday, July 21st, Matt Braun, VP of Client Services at Loyalty Research Center will present with Jane Aguirre, VP of Membership & Alliances at American Academy of Opthalmology. Their breakout session is titled Member Satisfaction is Not Member Engagement.
This session will provide a new perspective to better understand your members’ engagement with your society. Learn how one association developed a member engagement scoring system then collaborated with a research company to delve deeper into member engagement and uncover the true drivers of their members’ loyalty and how to enhance it.
- To describe the differences between member satisfaction and member engagement and why member engagement is actionable and therefore preferable.
- To detail how a national medical specialty society created a member engagement scoring system and how it is being used.
- To detail the components of membership engagement research, how it benefits associations to move the needle and increase member engagement and loyalty.
Jane Aguirre is the Vice President for Membership & Alliances at the American Academy of Ophthalmology in San Francisco. Her work is focused on domestic membership as well as the 30% of AAO members that practice outside of the U.S. She facilitates educational collaborations between the AAO and international ophthalmology societies. She has served in numerous positions at the AAO….for a long time!
The Loyalty Research Center has been conducting member research for both professional societies and trade association since 1997. As The Loyalty Research Center’s Vice President of Client Services and Association Practice Leader, Matt Braun is involved in the sales, development, and execution of research programs for membership organizations across industries, membership sizes and constituencies (local, state, regional, national, and international). Matt joined The Loyalty Research Center following his graduation from Butler University with a Bachelor of Science degree in Marketing. During his time at LRC, he has completed the Marketing Research Institute International’s Certification in Market Research through the University of Georgia. Matt is currently a member of the American Society of Association Executives (ASAE).