Why do members join and stay in an association? What are the value drivers? What makes for a strongly engaged membership base? Matt Braun, VP of Client Services and head of LRC’s Associations Practice, shares real-life examples of associations that have used survey results to direct strategy.
In a conversation with Mary Byers, thought leader, author, and publisher of Associations Today, Matt talks about the power of member research, a deep understanding of member engagement and its drivers, and using that knowledge to effect change and enable an association to thrive.