What We Do

Loyalty Research Center is committed to the practice of measuring and managing stakeholder relationships. Our team of experienced and accomplished research professionals provide not just data, but insights, to help businesses achieve spectacular results.

Key to our success is our unique Hierarchical Loyalty model and our Research Process.

LRC Loyalty Model


Read more about the LRC Hierarchical Loyalty Model

LRC Loyalty Infographic

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View our Loyalty Model Infographic

LRC Research Process


Read more about the LRC Research Process