Why You Should Celebrate CX Day

We have clients ask all the time how they can drive customer-centric organizations with limited resources and budgets. Can you relate? If you are a CX professional, an organization trying to drive customer-centricity with your employees, or maybe a leader dedicated to putting your customers first, you should be celebrating 2018 CX Day. It’s free! […]

Loyalty Learnings #16: Involve Your Members In Advocacy With Time, Talent, and Treasure

Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories:  time, talent, and treasure.  Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on […]

Predictive Analytics: Why Your Business Should Be Leveraging Data

Imagine being able to forecast what percentage of your existing customers might be interested in another product offering or figuring out which marketing tactic works best for your target market based on your existing customers. Would this be helpful to you? In this customer-driven business world, organizations are looking for practical ways to predict future […]

AAMSE Recap: Right-Sizing Your Membership

Imagine you are a fisherman, boating out to the deep blue ocean to catch your daily haul.  You cast a large net, capturing hundreds of fish in just that one toss.  You’re thrilled!  That is, until upon closer inspection only about one-third of the fish are able to be sold or eaten.  With that in […]

ASAE 2018 Recap: How Mature Is Your Association When It Comes To Data?

It was interesting to hear the conversations at ASAE 2018 around the 6 competency areas of our Data Maturity Assessment:  Strategy, Culture, Resources, Insights, Actions, and Impact.  It generated a lot of discussion around “data” and “insights.” Let’s be clear – just because you have data does not mean you have insights. Data represent the […]