When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself. How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education? Who are those other players? Are they other associations? Are […]
In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”? Focus on engagement. Watch our latest Loyalty Learnings for more:
If your organization uses concept testing as part of the innovation process, there are three critical elements to pay attention to: design, execution, and communication. Focusing on these three areas can help reduce problems such as "false positives" – concepts that test well but fail after implementation – and will lead to a stronger process […]
There are three key things to measure as part of a loyalty program: behaviors, the overall relationship, and experiences that drive loyalty. Let's dive into these three areas to find out what aspects of them you should measure, and why.