When you’re looking to grow your membership numbers in your core market, information is key. Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking …
Prospecting In Your Existing Space: Know Your Non-Members Read More »
When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment. Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions. Just as many …
Three Questions Associations Fail to Answer Before Entering New Regions Read More »
Strategically thinking, you have a business model designed to service certain types of customers in the market. How are you executing against that model? In our latest video, we explain three ways we’ve seen companies weaken their relationships with their customers through inconsistent performance in key areas:
There are two aspects of deep analytics: projection and predictive modeling. In the video below, we are focusing on projection: So, what is projection? Projection is taking valuable information from a sample of customers and mapping those results onto the rest of your population. There are two types of variables that you need to start: …
Projection: How to map results from a sample onto your customer base Read More »
When you organize a large conference or meeting for your members, you may only get one chance to demonstrate your value and entice members to keep coming year after year. As meetings tend to be the largest source of non-dues revenue for associations, your association health likely ebbs and flows with the success of your …
Loyalty Learnings #6: Does Your Meeting Have a Content Disconnect? Read More »
