Loyalty Learnings #8: Why Should You Measure Customer Loyalty?

The easy answer: your customer is your biggest asset! They produce ongoing income. And the 30% of loyal customers represent 65% of your asset value on average.  This is powerful, and means that you need to constantly be in touch with the strength of your customer relationships and how to make them healthier.   Watch […]

Prospecting In Your Existing Space: Prioritization

In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market.  Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association. After you collect this information, prioritizing is key:  not […]

Prospecting In Your Existing Space: Know Your Non-Members

When you’re looking to grow your membership numbers in your core market, information is key.  Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking […]

Three Questions Associations Fail to Answer Before Entering New Regions

When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment.  Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions.  Just as many […]