Loyalty Research Center

Is A Shift To Virtual Right For Your Meeting?

Is your annual conference meeting attendee count declining?  Virtual access to your meetings may be exactly what your conference needs to boost your dwindling revenue stream. Now before you say what many association leaders say… “Are you crazy?  Why would we further cannibalize our meeting by making it easier for our members not to come?”  …

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Solutions Spotlight: Chapter Assessment

In this associations solution spotlight, we’re going to be talking about chapter assessments. One of the challenges that a lot of associations are facing is: how do we manage our local chapters?  How do we strike that balance between autonomy and structure or standardization? What our chapter assessment does is first, it examines the level …

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Solutions Spotlight: Employee Engagement

Employee engagement is critical in building a successful company.  Many organizations are spending time and money on improving engagement, and this spend is only expected to increase in the next few years.  This is because, as Simon Sinek says, “Customers will never love a company until the employees love it first.” Why?  Highly engaged employees commit to …

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