Loyalty Research Center

What is the Linkage Between Employee Engagement and Customer Loyalty?

Chris Zook’s book, The Founder’s Mentality, makes the point that a successful and growing enterprise has a great relationship with customers AND has a highly engaged employee base. From his perspective – and that of many others – it takes both to be successful. How does that play out in practice? Do they always move …

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Are Your Employees M.A.D.? Part 3 of a 3 Part Series on Employee Engagement

This final installment of a three-part series on employee engagement. Click here to read part one: Motivated and here to read part two: Able. In part one and part two, we looked at the first two pillars of employee engagement, being Motivated and Able.  These two pillars are critical to focus on because they establish …

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Are Your Employees M.A.D.? Part 2 of a 3 Part Series on Employee Engagement

This is part two of a three-part series on employee engagement.  Click here to read part one or here to skip to part three. So far, you’ve learned why it is important to not only understand your customers and what drives their behaviors, but also to understand your employees and what drives their engagement. There are …

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Are Your Employees M.A.D.? Part 1 of a 3 Part Series on Employee Engagement

In almost every industry publication, it is likely that you’ve seen a lot about employee engagement recently. It’s becoming a new buzzword that has attracted a lot of attention. And it’s about time! Understanding your customers’ behaviors is critical to a business’ success. At LRC, we believe it so much that it is part of …

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