Loyalty Research Center

Infographic: National Standards VS Chapter Autonomy

Recently, we’ve been focused on chapter consistency and how it can make or break your member experience. However, too much oversight from the national level can tax your time and resources.  How do you strike the right balance between maintaining consistency across chapters and giving them the autonomy that they desire? A recent client found …

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Loyalty Learnings #4: Key Questions to Ask for Consistent Leadership

  One of the areas where we find inconsistency in the chapter experience is having consistently high quality leaders. In some instances, you just have natural turnover of leadership.  They move through the ranks and they’re not longer interested in being involved.  But some of that might be you at the national level poaching those …

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3 Ways to Improve Chapter Consistency

Chapters were created to meet members where they are, providing a forum for local networking and collaboration. While remaining under the umbrella of national, autonomy was given to local leaders to help contribute to member engagement. However, for better or for worse, rarely are the chapters fully autonomous. There is a significant amount of national …

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Brand Positioning Series: Positioning Map

In our last video, we talked about buying criteria.  What are the buying criteria used in a particular decision or market?  How do the buying criteria differ across customers – are they weighted differently? Answering these questions gives rise to segments.  Segments are a critical part of positioning.  We’ve shown how they can be profiled …

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ASAE Meeting & Expo 2017: Why is Member Engagement Critical?

Matt Braun and Jackie Davis from Loyalty Research Center will be exhibiting at ASAE Meeting & Exposition August 12-15, 2017 in Toronto, Ontario.  The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. REGISTER HERE Join the conversation on why member …

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