Traditional methods of sales prospecting are grossly inefficient. Jill Konrath You want to keep your pipeline as full as possible – and the opportunities are endless. How many stories have you heard about companies using a brute force approach of toughing it through extensive calling lists? Sales executives love to tout movies like Boiler …
In March, COVID-19 shut down America, beginning months of hardship for many. Now, facing a second wave of the virus, it seems like the world continues to only share bad news and we are all looking for a little bit of sunshine. To that end, we have been hearing great successes from some of our …
In every organization, individuals make decisions – sometimes daily – that impact customers and their behaviors. Decisions about prices, resource spend, training/coaching, processes, focus, initiatives, and more. How is customer behavior affected by these decisions? Or – to make it broader – how do the decisions affect the long-term value of the organization? Loyalty measurement …
As we move forward into the next phase of the “virus economy,” we’re seeing instability and uncertainty in many markets. In those markets, customer needs are changing dramatically – sometimes leading the customer to exit the market entirely – and businesses are struggling to adapt to meet the changing needs. However, it’s not all …
Once a member joins your association, the hope is that the member is just beginning a long and prosperous journey with you. However, this starting point begins a series of interactions and “touches” with your organization that can lead to happy members – or members running for the exit. In our most recent member engagement …
