Loyalty Research Center

[INFOGRAPHIC]: The Dos and Don’ts of Using Customer Feedback to Innovate

When seeking customer feedback for your innovation efforts, there are many that will point out the perils to that strategy.  However, feedback from the people using your product or service can be incredibly powerful if used correctly.  As you seek to complement your development efforts with customer feedback, here are a few tips to keep …

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[INFOGRAPHIC] Exploring New Member Segments

Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association?  One new area to think about is expanding into a new member segment.  These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. …

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Key Questions To Ask When Changing Your Communications Strategy

Competition is more intense than ever, and most companies are constantly evolving to better serve customer needs – before their competitors do it. Change is no longer a luxury; it’s necessary for survival. As organizations seek to continually improve their positions in relation to competitors in their markets, they have three tools at their disposal. …

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Brand Positioning Series: Implications Part Two

Welcome back to the final chapter in our Brand Positioning Series!  In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy? Next, we detailed out three specific strategies to change your position:  Design, Execution, and Communication.  …

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