Loyalty Research Center

Loyalty Learnings #5: How to Fix Inconsistencies in Your Chapters

Associations, Insights, LRC Blog / By

In our experience, consistency (or inconsistency) can make or break member experience at the chapter level.  We’ve explored the three main areas of inconsistency – leadership, meeting days/times/locations, and meeting agendas – and how they can occur. Now, let’s focus on what changes you can implement to improve your chapter experience. Need help identifying where …

Loyalty Learnings #5: How to Fix Inconsistencies in Your Chapters Read More »

VIDEO: Changing Enterprise Value Using Loyalty

Blog, Insights, LRC Blog / By

Your most important asset when determining enterprise value is your customers. Customer loyalty helps determine share of spend, retention, margins and more.  In our last video, we covered how to calculate the value of your enterprise using customer loyalty. To change the value of your enterprise, you must also look at customer loyalty.  To do …

VIDEO: Changing Enterprise Value Using Loyalty Read More »

VIDEO: Why Member Satisfaction Is Not Member Engagement

Associations, Blog, Insights, LRC Blog / By

Is member satisfaction one of your key performance metrics? You’re not alone! There’s a fundamental difference between member satisfaction and member engagement in trying to measure the health of the relationship you have with your members.  Satisfaction is more of a “happiness index.”  It has no correlation with behaviors.  For example, a satisfied member is …

VIDEO: Why Member Satisfaction Is Not Member Engagement Read More »

VIDEO: Calculating Customer Financial Value

Blog, Insights, LRC Blog, Mergers and Acquisitions / By

Calculating the financial value of an enterprise is a valuable exercise for any organization, and a great tool to inform ongoing decisions and strategy. Enterprise value calculation has really changed over the last 30-40 years.  It used to be based on hard assets – machinery, equipment, inventory, buildings, etc.  Since then, it has shifted to …

VIDEO: Calculating Customer Financial Value Read More »

Let's get connected.

Enter your email below to send us a message and we will be back in touch with you shortly.