employee engagement

Making the “Best Places to Work” List – Employee Engagement Study shows the way

Strong employee relationships are a win-win for all stakeholders. Objective: The Client was a technology company that provided software and business solutions for Supply Chain Management. In a market where competition for top technical talent was fierce, employee retention was critical for Client’s success. The challenge A committed and engaged workforce is central to the […]

Growth CMO Webinar

Webinar: From Customer Insights to Tangible Results – The path of the Growth CMO

Experts from Loyalty Research Center & gyro discuss a customer valuation model using Customer Intelligence data to drive insights that can make customer retention and outcomes of marketing initiatives measurable. In this one-hour webinar, you will learn four things you need to do to stay competitive: Transform your marketing organization like a growth CMO. Discover […]

market share

Prospect study delivers growth for chemical company

Targeted approach to prospective customers helps company grow revenue and market share in a competitive environment. The Challenge: As a Fortune 500 player in the plastics and chemicals sector, the Client faced commoditization of its offerings in a mature marketplace. Competitors, three other large global players, were taking an increasingly larger share of the market. […]