Aldy Keene presents at “The Alliance”

On Friday, Feb 21, Aldy Keene, President and CEO of Loyalty Research Center, spoke to the group about the importance of listening to customers and adopting customer led and focused business strategies. His presentation was very well received and stimulated and animated discussion amongst practitioners of business strategy.

See us at the Association of Mergers & Acquisition Advisors (AM&AA) Winter Conference, January 21-23, 2014 in Scottsdale, AZ

The value of an enterprise, in large part, is held in its customer base. Loyalty Research Center holds a position of thought leadership in Customer Research. Our work with Private Equity Groups, Investment Banks and Corporate Development teams includes customer due diligence, portfolio development and value tracking and growth services. We deliver smart insights that […]

due diligence

Can Customer Problems Uncovered in Due Diligence Signal an Opportunity?

Spinning Straw into Gold:  How one private equity firm recognized low customer evaluations as a source of hidden value. Customer research as part of due diligence can provide significant insight into an acquisition target’s strengths and growth potential.  As the primary revenue generating asset, the customer base of a Company deserves as much scrutiny, if […]