SOLD: The Case for Advocacy as a Focus for REALTOR Associations

Advocacy – in terms of political support, legislative activity, and consumer-focused efforts – have long been a challenge for REALTOR® Associations, both at the local and state levels.  Since advocacy is one of many benefits offered by local associations, we typically find that members are divided in terms of their evaluations.  Roughly half truly value […]

Loyalty Learnings #17: How to Engage Your Retiring Members

Transcript: We’re occasionally asked in Loyalty Research’s Associations Practice, why are you so anti-retired professionals?  Why are you so against investing in our more tenured members?  This couldn’t be further from the truth.  Instead, it’s thinking about it in a different way. Don’t be creating new campaigns, new products, new resources for that particular group […]

Solutions Spotlight: Virtual Focus Groups

If you’re a budget-conscious organization and/or are looking for deeper insights from your customers or members, consider virtual focus groups: Our recent work has allowed recent clients to talk to particular customer and member segments across wide geographies.  The result is quick, valuable, and actionable information to drive change in their organizations.

Loyalty Learnings #16: Involve Your Members In Advocacy With Time, Talent, and Treasure

Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories:  time, talent, and treasure.  Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on […]