Advocacy – in terms of political support, legislative activity, and consumer-focused efforts – have long been a challenge for REALTOR® Associations, both at the local and state levels. Since advocacy is one of many benefits offered by local associations, we typically find that members are divided in terms of their evaluations. Roughly half truly value […]
Transcript: We’re occasionally asked in Loyalty Research’s Associations Practice, why are you so anti-retired professionals? Why are you so against investing in our more tenured members? This couldn’t be further from the truth. Instead, it’s thinking about it in a different way. Don’t be creating new campaigns, new products, new resources for that particular group […]
In the association world, there is so much knowledge, expertise, and experience that can be shared among organizations. In connecting our own network of clients and industry partners, our hope is that there is less reinventing of the wheel when it comes to problem solving. Associations have a finite amount of resource, it should not […]
If you’re a budget-conscious organization and/or are looking for deeper insights from your customers or members, consider virtual focus groups: Our recent work has allowed recent clients to talk to particular customer and member segments across wide geographies. The result is quick, valuable, and actionable information to drive change in their organizations.
Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories: time, talent, and treasure. Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on […]