Loyalty Learnings #10: 3 Critical Elements Of A Concept Test

If your organization uses concept testing as part of the innovation process, there are three critical elements to pay attention to:  design, execution, and communication.  Focusing on these three areas can help reduce problems such as "false positives" – concepts that test well but fail after implementation – and will lead to a stronger process overall.

Take a look at our video below for a closer look :

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