As we move forward into the next phase of the “virus economy,” we’re seeing instability and uncertainty in many markets. In those markets, customer needs are changing dramatically – sometimes leading the customer to exit the market entirely – and businesses are struggling to adapt to meet the changing needs. However, it’s not all …
We are so proud of Ellie McCandless, one of our Fall 2017 interns as she continues her professional journey through the Orr Fellowship Program. Below, she reflects on her experiences here at Loyalty Research Center and how she will carry them moving forward. During my four-month stint as a market research intern with Loyalty Research …
6 Things I Learned During My Loyalty Research Center Internship Read More »
Earlier this week, Drew and I were honored to have the opportunity to return to our alma mater, Butler University, to speak to the students of Professor Droms Hatch’s marketing research classes. As one of Professor Droms Hatch’s former students, she reached out to me when she saw a notification of my one-year anniversary at …
BU Speaking Recap: A Day in the Life of a Market Researcher Read More »
We recently had the honor of speaking at the first Ignite! CX Conference, hosted by the AMA Cincinnati. Marketers and Customer Experience professionals from all over the Midwest attended this hugely successful event dedicated to understanding how to craft more meaningful interactions with your customer base. It was encouraging to see the emphasis on using …
Ignite CX Recap: The Promise and Peril of Customer Loyalty Read More »
Data, data, everywhere! It has been amazing to see where the association world has gone in terms of its appreciation for and understanding of all things data. Only five years ago, my team and I were in Dallas for the ASAE Annual Meeting and conversations around data were few and far between. This year in …
