BU Speaking Recap: A Day in the Life of a Market Researcher

Earlier this week, Drew and I were honored to have the opportunity to return to our alma mater, Butler University, to speak to the students of Professor Droms Hatch’s marketing research classes.  As one of Professor Droms Hatch’s former students, she reached out to me when she saw a notification of my one-year anniversary at […]

Ignite CX Recap: The Promise and Peril of Customer Loyalty

We recently had the honor of speaking at the first Ignite! CX Conference, hosted by the AMA Cincinnati.  Marketers and Customer Experience professionals from all over the Midwest attended this hugely successful event dedicated to understanding how to craft more meaningful interactions with your customer base. It was encouraging to see the emphasis on using […]

Ignite with us in Cincinnati!

We are excited to announce that we will be speaking at the Ignite! CX Conference presented by AMA Cincinnati!  Our topic will explore The Promise and Peril of Customer Loyalty: Every successful organization has at least one thing in common – customer loyalty. Customers that continue doing business with you almost exclusively and proactively refer […]

ASAE 2017 Recap: Turning Data Into Dollars

Data, data, everywhere!  It has been amazing to see where the association world has gone in terms of its appreciation for and understanding of all things data.  Only five years ago, my team and I were in Dallas for the ASAE Annual Meeting and conversations around data were few and far between.  This year in […]

ASAE Meeting & Expo 2017: Why is Member Engagement Critical?

Matt Braun and Jackie Davis from Loyalty Research Center will be exhibiting at ASAE Meeting & Exposition August 12-15, 2017 in Toronto, Ontario.  The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. REGISTER HERE Join the conversation on why member […]