How to Create a Culture of Innovation

Are associations innovative? In a recent study of 123 association executives across a breadth of industries, the majority described themselves as highly innovative and believe they are the first to adopt new products or strategies. However, only half of those same executives believe their most member-facing products, resources, and experiences are “fresh” and the majority […]

3 Roadblocks to Innovation

For associations, innovation is critical.  In a recent study of association executives, those that had a strong culture of innovation were faring significantly better in the middle of the COVID-19 pandemic than their peers.  While most associations view themselves as innovative, they fall short in key areas that define it as part of their culture. […]

Is your association evolutionary or revolutionary?

What does innovation mean to your association? Recently, we asked association executives what one word or phrase comes to mind when thinking about innovation. Key phrases that stood out were “Finding different ways of thinking” and “Create new products.” It’s clear that associations think innovation requires serious effort. However, this isn’t necessarily the case. We […]

Stories of Resilience in the Face of Chaos

In March, COVID-19 shut down America, beginning months of hardship for many.  Now, facing a second wave of the virus, it seems like the world continues to only share bad news and we are all looking for a little bit of sunshine. To that end, we have been hearing great successes from some of our […]

Map your member experience journey today

Once a member joins your association, the hope is that the member is just beginning a long and prosperous journey with you.  However, this starting point begins a series of interactions and “touches” with your organization that can lead to happy members – or members running for the exit. In our most recent member engagement […]