Map your member experience journey today

Once a member joins your association, the hope is that the member is just beginning a long and prosperous journey with you.  However, this starting point begins a series of interactions and “touches” with your organization that can lead to happy members – or members running for the exit. In our most recent member engagement […]

SOLD: The Case for Advocacy as a Focus for REALTOR Associations

Advocacy – in terms of political support, legislative activity, and consumer-focused efforts – have long been a challenge for REALTOR® Associations, both at the local and state levels.  Since advocacy is one of many benefits offered by local associations, we typically find that members are divided in terms of their evaluations.  Roughly half truly value […]

Solutions Spotlight: Member Needs Assessment

Transcript: One of the types of research that we’re frequently approached to develop a proposal for is a Member Needs Assessment.  What we’ve learned over the years is that Member Needs Assessment means a lot of different things to different individuals and organizations.  For some organizations, it’s simply what are the member benefits that our […]

Loyalty Learnings #17: How to Engage Your Retiring Members

Transcript: We’re occasionally asked in Loyalty Research’s Associations Practice, why are you so anti-retired professionals?  Why are you so against investing in our more tenured members?  This couldn’t be further from the truth.  Instead, it’s thinking about it in a different way. Don’t be creating new campaigns, new products, new resources for that particular group […]

Which Type of Advocate Are You?

We’ve seen that association and society members can play various roles when it comes to your advocacy efforts.  However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker.  Some associations are only expected […]