aamse recap

AAMSE Recap – Member Satisfaction is NOT Member Engagement

Last week, I had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore.  My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology.  Jane has been our client contact as we have conducted member research with the Academy […]

Join us at the 2016 AAMSE Annual Conference

On Thursday, July 21st, Matt Braun, VP of Client Services at Loyalty Research Center will present with Jane Aguirre, VP of Membership & Alliances at American Academy of Opthalmology.  Their breakout session is titled Member Satisfaction is Not Member Engagement. This session will provide a new perspective to better understand your members’ engagement with your society. […]

Predicting the “Unpredictable” with Member Defection

“Our member research told us that 94% of our members are ‘satisfied’ but last year we only retained 87%.  That 7% difference translated into an unexpected loss of more than $250,000 in membership dues…how do we keep this from happening in the future?” This statement paraphrases a recent exchange with an association membership director on […]

Developing Better Strategies Through Effective Member Research

Associations are shifting from “gut” decisions based on myth, perception, and perpetuated beliefs about members to more data-driven decisions. The emergence of low-cost, easy-to-use survey tools has made data more accessible than ever. There is a lot to consider in the realm of membership research … Are you collecting data that represents your entire membership? […]

member satisfaction

Member Satisfaction is Not Member Engagement: Going All-In on a Shift in Association Strategy

  Background & Challenge: An international medical society had measured member satisfaction with its organization since 1999. During that time, satisfaction had increased significantly from 58% in 1999 to 76% in 2013. However, while most members were seemingly “happy” (and retention rates remained around 98%), the organization did not understand how engaged its membership truly […]