Last week, I had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore. My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology. Jane has been our client contact as we have conducted member research with the Academy […]
Category Archives: Associations
Join us at the 2016 AAMSE Annual Conference
On Thursday, July 21st, Matt Braun, VP of Client Services at Loyalty Research Center will present with Jane Aguirre, VP of Membership & Alliances at American Academy of Opthalmology. Their breakout session is titled Member Satisfaction is Not Member Engagement. This session will provide a new perspective to better understand your members’ engagement with your society. […]
Predicting the “Unpredictable” with Member Defection
“Our member research told us that 94% of our members are ‘satisfied’ but last year we only retained 87%. That 7% difference translated into an unexpected loss of more than $250,000 in membership dues…how do we keep this from happening in the future?” This statement paraphrases a recent exchange with an association membership director on […]
Developing Better Strategies Through Effective Member Research
Associations are shifting from “gut” decisions based on myth, perception, and perpetuated beliefs about members to more data-driven decisions. The emergence of low-cost, easy-to-use survey tools has made data more accessible than ever. There is a lot to consider in the realm of membership research … Are you collecting data that represents your entire membership? […]
Member Satisfaction is Not Member Engagement: Going All-In on a Shift in Association Strategy
Background & Challenge: An international medical society had measured member satisfaction with its organization since 1999. During that time, satisfaction had increased significantly from 58% in 1999 to 76% in 2013. However, while most members were seemingly “happy” (and retention rates remained around 98%), the organization did not understand how engaged its membership truly […]