Knowing Your Audience: Growing Your Meeting Attendance the Smart Way

Situation: A professional society with ~4,600 practicing members had seen attendance at their annual conference stay flat at around 1,000 registrants over a five year period. Significant time and resources were invested during this period to encourage higher attendance rates. Different approaches were experimented with (e.g. changing locations, introducing different formats and more aggressive marketing […]

associations today

LRC featured on “Associations Today”

Why do members join and stay in an association? What are the value drivers? What makes for a strongly engaged membership base? Matt Braun, VP of Client Services and head of LRC’s Associations Practice, shares real-life examples of associations that have used survey results to direct strategy. In a conversation with Mary Byers, thought leader, […]