Situation: A professional society with ~4,600 practicing members had seen attendance at their annual conference stay flat at around 1,000 registrants over a five year period. Significant time and resources were invested during this period to encourage higher attendance rates. Different approaches were experimented with (e.g. changing locations, introducing different formats and more aggressive marketing […]
Category Archives: Associations
Out with the Old, In with the New: Switching Key Performance Metrics as Business Strategy Evolves
Most everyone can relate to a recent experience I’ve had. After years of filling a house with memories and “stuff,” we ran out of bedrooms and space and made the decision earlier this summer to sell the current house and move to a new house. One of the most difficult decisions of the entire process […]
LRC featured on “Associations Today”
Why do members join and stay in an association? What are the value drivers? What makes for a strongly engaged membership base? Matt Braun, VP of Client Services and head of LRC’s Associations Practice, shares real-life examples of associations that have used survey results to direct strategy. In a conversation with Mary Byers, thought leader, […]