Associations

Is your association evolutionary or revolutionary?

What does innovation mean to your association? Recently, we asked association executives what one word or phrase comes to mind when thinking about innovation. Key phrases that stood out were “Finding different ways of thinking” and “Create new products.” It’s clear that associations think innovation requires serious effort. However, this isn’t necessarily the case. We …

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Map your member experience journey today

Once a member joins your association, the hope is that the member is just beginning a long and prosperous journey with you.  However, this starting point begins a series of interactions and “touches” with your organization that can lead to happy members – or members running for the exit. In our most recent member engagement …

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SOLD: The Case for Advocacy as a Focus for REALTOR Associations

Advocacy – in terms of political support, legislative activity, and consumer-focused efforts – have long been a challenge for REALTOR® Associations, both at the local and state levels.  Since advocacy is one of many benefits offered by local associations, we typically find that members are divided in terms of their evaluations.  Roughly half truly value …

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