Transcript: One of the types of research that we’re frequently approached to develop a proposal for is a Member Needs Assessment. What we’ve learned over the years is that Member Needs Assessment means a lot of different things to different individuals and organizations. For some organizations, it’s simply what are the member benefits that our …
Transcript: We’re occasionally asked in Loyalty Research’s Associations Practice, why are you so anti-retired professionals? Why are you so against investing in our more tenured members? This couldn’t be further from the truth. Instead, it’s thinking about it in a different way. Don’t be creating new campaigns, new products, new resources for that particular group …
Loyalty Learnings #17: How to Engage Your Retiring Members Read More »
We’ve seen that association and society members can play various roles when it comes to your advocacy efforts. However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker. Some associations are only expected …
In the association world, there is so much knowledge, expertise, and experience that can be shared among organizations. In connecting our own network of clients and industry partners, our hope is that there is less reinventing of the wheel when it comes to problem solving. Associations have a finite amount of resource, it should not …
ASBO 2018 Affiliates Conference: Leveraging the Power of Your Association Network Read More »
Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories: time, talent, and treasure. Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on …
Loyalty Learnings #16: Involve Your Members In Advocacy With Time, Talent, and Treasure Read More »
