[INFOGRAPHIC] Exploring New Member Segments

Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association?  One new area to think about is expanding into a new member segment.  These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. […]

Prospecting In Your Existing Space: Prioritization

In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market.  Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association. After you collect this information, prioritizing is key:  not […]

Three Questions Associations Fail to Answer Before Entering New Regions

When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment.  Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions.  Just as many […]