Loyalty Learnings #12: Key Questions to Assess Competitive Intensity In The Education Space

When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself.  How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education?  Who are those other players?  Are they other associations?  Are […]

[INFOGRAPHIC]: 5 Learning Types

Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education.  As you develop your strategy, consider profiling your members on how they prefer to consume educational content.  Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use.  You can […]

Loyalty Learnings #11: The Relationship Between Engagement And “Share Of Classroom”

In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”?  Focus on engagement.  Watch our latest Loyalty Learnings for more:

[INFOGRAPHIC] Exploring New Member Segments

Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association?  One new area to think about is expanding into a new member segment.  These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. […]