Associations

VIDEO: Why Member Satisfaction Is Not Member Engagement

Is member satisfaction one of your key performance metrics? You’re not alone! There’s a fundamental difference between member satisfaction and member engagement in trying to measure the health of the relationship you have with your members.  Satisfaction is more of a “happiness index.”  It has no correlation with behaviors.  For example, a satisfied member is …

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Infographic: National Standards VS Chapter Autonomy

Recently, we’ve been focused on chapter consistency and how it can make or break your member experience. However, too much oversight from the national level can tax your time and resources.  How do you strike the right balance between maintaining consistency across chapters and giving them the autonomy that they desire? A recent client found …

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Loyalty Learnings #4: Key Questions to Ask for Consistent Leadership

  One of the areas where we find inconsistency in the chapter experience is having consistently high quality leaders. In some instances, you just have natural turnover of leadership.  They move through the ranks and they’re not longer interested in being involved.  But some of that might be you at the national level poaching those …

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3 Ways to Improve Chapter Consistency

Chapters were created to meet members where they are, providing a forum for local networking and collaboration. While remaining under the umbrella of national, autonomy was given to local leaders to help contribute to member engagement. However, for better or for worse, rarely are the chapters fully autonomous. There is a significant amount of national …

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