B2B

Can You Have Too Many Customers?

While the very idea runs counter to just about every instinct in a business owner’s mind, the fact is that it is entirely possible to have too many customers, particularly if they are the wrong kind of customers. And not simply customers who are a bad fit for your products or services – those that …

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Beyond Behavior: Why Loyalty Is A Choice

Most businesses today recognize the importance of customers and their loyalty.  But do businesses really understand what a Loyal customer is and why Loyalty is so important for a businesses’ success? Customers make decisions about where to spend their time, money, and effort daily. In fact, multiple times a day. Loyalty is more than just …

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