While the very idea runs counter to just about every instinct in a business owner’s mind, the fact is that it is entirely possible to have too many customers, particularly if they are the wrong kind of customers. And not simply customers who are a bad fit for your products or services – those that […]
Category Archives: Consumer Products
Positioning Study Changes Target Customer Profile
Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth. While they had an understanding of their market, they had not formally looked into their customer base. As such, they had no clear direction on which to base their strategy. Challenge: […]
Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy
Welcome to our first video in our Loyalty Learnings series! We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week. Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings […]
Webinar: Consumer Product Manufacturing and Customer Loyalty
In a 20 minute webinar designed for Consumer Products manufacturers, but applicable to all businesses, LRC’s Aldy Keene guides you through why you should measure their relationships with customers and what you can learn from this kind of research. Using this information, he helps identify if your main challenge in obtaining greater share from those customers is a […]
Voice of the Customer Drives Organic Growth
Listening to customers helps a successful manufacturing company to accelerate growth. Background A food packaging firm on the west coast (Client) had an enviably strong position in its market. Recognized by its customers as highly innovative, with a product line unique to the US market, they faced little to no competition in their defined – […]