Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth. While they had an understanding of their market, they had not formally looked into their customer base. As such, they had no clear direction on which to base their strategy. Challenge: […]
Category Archives: Consumer Products
Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy
Welcome to our first video in our Loyalty Learnings series! We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week. Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings […]
Webinar: Consumer Product Manufacturing and Customer Loyalty
In a 20 minute webinar designed for Consumer Products manufacturers, but applicable to all businesses, LRC’s Aldy Keene guides you through why you should measure their relationships with customers and what you can learn from this kind of research. Using this information, he helps identify if your main challenge in obtaining greater share from those customers is a […]
Voice of the Customer Drives Organic Growth
Listening to customers helps a successful manufacturing company to accelerate growth. Background A food packaging firm on the west coast (Client) had an enviably strong position in its market. Recognized by its customers as highly innovative, with a product line unique to the US market, they faced little to no competition in their defined – […]
3 Benefits of Giving Back to Your Loyal Customers
As we find ourselves firmly in the biggest shopping season of the year, holiday specials and deals have been floating across my screen from various retailers to which I subscribe. “20% discount for new customers only!” and “$10 off your first purchase of $25+ with us!” are common slogans that I see hitting my inbox. From […]