An Evident Horns Effect

Background: Client is a mid-sized manufacturer with a competitive edge in the market, being considered of higher quality than competitors in their space, and highly requested among customers of their distributors.  In previous waves of research with Loyalty Research Center (LRC), Client sought a baseline measurement NPS, and understanding of differences in their key verticals […]

Can’t Get [No] Satisfaction: Chemical Manufacturer’s New Strategy For Unhappy Customers

Identifying segments of customers with differing needs helps a manufacturer grow revenue and profits with the right customers – and avoid wasting resources with the wrong ones! Background A manufacturer of chemicals for the paper industry (Client) was a well-regarded name in the business with a reputation for high quality products and customized solutions. The […]

Webinar: Consumer Product Manufacturing and Customer Loyalty

In a 20 minute webinar designed for Consumer Products manufacturers, but applicable to all businesses, LRC’s Aldy Keene guides you through why you should measure their relationships with customers and what you can learn from this kind of research.  Using this information, he helps identify if your main challenge in obtaining greater share from those customers is a […]

organic growth

Voice of the Customer Drives Organic Growth

Listening to customers helps a successful manufacturing company to accelerate growth. Background A food packaging firm on the west coast (Client) had an enviably strong position in its market. Recognized by its customers as highly innovative, with a product line unique to the US market, they faced little to no competition in their defined – […]

market share

Prospect study delivers growth for chemical company

Targeted approach to prospective customers helps company grow revenue and market share in a competitive environment. The Challenge: As a Fortune 500 player in the plastics and chemicals sector, the Client faced commoditization of its offerings in a mature marketplace. Competitors, three other large global players, were taking an increasingly larger share of the market. […]