Traditional methods of sales prospecting are grossly inefficient. Jill Konrath You want to keep your pipeline as full as possible – and the opportunities are endless. How many stories have you heard about companies using a brute force approach of toughing it through extensive calling lists? Sales executives love to tout movies like Boiler […]
Category Archives: Insights
Stories of Resilience in the Face of Chaos
In March, COVID-19 shut down America, beginning months of hardship for many. Now, facing a second wave of the virus, it seems like the world continues to only share bad news and we are all looking for a little bit of sunshine. To that end, we have been hearing great successes from some of our […]
The Case for Asking Tough Questions and Listening to Your Members in Times of Crisis
During a crisis, you have a unique window of time to position yourself as “being there” for your members in arguably their greatest time of need. You should immediately be assessing what you could – and should – be doing to help and how easy it is to do business with your association during that […]
Why Loyalty Matters: The Loyalty Payoff Table
In every organization, individuals make decisions – sometimes daily – that impact customers and their behaviors. Decisions about prices, resource spend, training/coaching, processes, focus, initiatives, and more. How is customer behavior affected by these decisions? Or – to make it broader – how do the decisions affect the long-term value of the organization? Loyalty measurement […]
Map your member experience journey today
Once a member joins your association, the hope is that the member is just beginning a long and prosperous journey with you. However, this starting point begins a series of interactions and “touches” with your organization that can lead to happy members – or members running for the exit. In our most recent member engagement […]