An Evident Horns Effect

Background: Client is a mid-sized manufacturer with a competitive edge in the market, being considered of higher quality than competitors in their space, and highly requested among customers of their distributors.  In previous waves of research with Loyalty Research Center (LRC), Client sought a baseline measurement NPS, and understanding of differences in their key verticals […]

Using Modeling For More Predictable Success

Background: A leading transportation and logistics company was performing very well in the market, but they struggled to understand why customers increased or decreased their business with them.  Although they regularly collected massive amounts of transaction and experience information on their customers, this alone did not provide sufficient insight to guide their efforts to improve […]