Which Type of Advocate Are You?

We’ve seen that association and society members can play various roles when it comes to your advocacy efforts.  However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker.  Some associations are only expected […]

[INFOGRAPHIC]: 5 Learning Types

Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education.  As you develop your strategy, consider profiling your members on how they prefer to consume educational content.  Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use.  You can […]