We’ve seen that association and society members can play various roles when it comes to your advocacy efforts. However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker. Some associations are only expected […]
Category Archives: Infographics
[INFOGRAPHIC]: 5 Learning Types
Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education. As you develop your strategy, consider profiling your members on how they prefer to consume educational content. Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use. You can […]
[INFOGRAPHIC]: The Dos and Don’ts of Using Customer Feedback to Innovate
When seeking customer feedback for your innovation efforts, there are many that will point out the perils to that strategy. However, feedback from the people using your product or service can be incredibly powerful if used correctly. As you seek to complement your development efforts with customer feedback, here are a few tips to keep […]