Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education. As you develop your strategy, consider profiling your members on how they prefer to consume educational content. Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use. You can …
When seeking customer feedback for your innovation efforts, there are many that will point out the perils to that strategy. However, feedback from the people using your product or service can be incredibly powerful if used correctly. As you seek to complement your development efforts with customer feedback, here are a few tips to keep …
[INFOGRAPHIC]: The Dos and Don’ts of Using Customer Feedback to Innovate Read More »
Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association? One new area to think about is expanding into a new member segment. These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. …
Recently, we’ve been focused on chapter consistency and how it can make or break your member experience. However, too much oversight from the national level can tax your time and resources. How do you strike the right balance between maintaining consistency across chapters and giving them the autonomy that they desire? A recent client found …
Infographic: National Standards VS Chapter Autonomy Read More »
This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers. Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar. As associations and professional societies have looked to increase membership …
