Imagine you are a fisherman, boating out to the deep blue ocean to catch your daily haul. You cast a large net, capturing hundreds of fish in just that one toss. You’re thrilled! That is, until upon closer inspection only about one-third of the fish are able to be sold or eaten. With that in …
It was interesting to hear the conversations at ASAE 2018 around the 6 competency areas of our Data Maturity Assessment: Strategy, Culture, Resources, Insights, Actions, and Impact. It generated a lot of discussion around “data” and “insights.” Let’s be clear – just because you have data does not mean you have insights. Data represent the …
ASAE 2018 Recap: How Mature Is Your Association When It Comes To Data? Read More »
In an increasingly global world, businesses must adapt their strategy to whichever market they are looking to enter. Emerging markets with large populations like China (1.4 B), India (1.3 B), and Brazil (210 M) are popular targets for foreign businesses to enter due to their large populations, growing economies, and increasingly business-friendly infrastructure. Long-term organizational …
Overcoming Cultural Differences In Emerging Markets Read More »
When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf. What we call promoting or protecting the profession. Those three roles are as an informer, as an …
Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play Read More »
Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors. The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …
Loyalty Learnings #14: The Relationship Between Advocacy And Engagement Read More »
