Loyalty Learnings #10: 3 Critical Elements Of A Concept Test

If your organization uses concept testing as part of the innovation process, there are three critical elements to pay attention to:  design, execution, and communication.  Focusing on these three areas can help reduce problems such as "false positives" – concepts that test well but fail after implementation – and will lead to a stronger process […]

[INFOGRAPHIC] Exploring New Member Segments

Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association?  One new area to think about is expanding into a new member segment.  These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. […]