LRC Simulation Series: Lesson Five

Welcome back to the LRC Simulation Series! In this fifth and final chapter, we apply what we’ve learned so far to different segments that may exist in the market. How do your changes affect relationships with each segment? What is the outcome for profits and revenue? Watch the video below to learn more: Transcript: Welcome […]

Brand Positioning Series: Implications Part Two

Welcome back to the final chapter in our Brand Positioning Series!  In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy? Next, we detailed out three specific strategies to change your position:  Design, Execution, and Communication.  […]

LRC Simulation Series: Lesson Four

Welcome back to the LRC Simulation Series!  In previous lessons, we learned that investments in specific areas can impact loyalty, revenue, and profit.  What about cutting back investments in other areas?  What would the impact be? Watch our video below to learn more and scroll down for the transcript: Welcome to Lesson 4.  Here we’ll explore […]

Brand Positioning Series: Implications Part One

Welcome back to our Brand Positioning Series.  In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with […]