Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with …
We are so proud of Ellie McCandless, one of our Fall 2017 interns as she continues her professional journey through the Orr Fellowship Program. Below, she reflects on her experiences here at Loyalty Research Center and how she will carry them moving forward. During my four-month stint as a market research intern with Loyalty Research …
6 Things I Learned During My Loyalty Research Center Internship Read More »
Background: A leading transportation and logistics company was performing very well in the market, but they struggled to understand why customers increased or decreased their business with them. Although they regularly collected massive amounts of transaction and experience information on their customers, this alone did not provide sufficient insight to guide their efforts to improve …
There are two aspects of deep analytics: projection and predictive modeling. In the video below, we are focusing on projection: So, what is projection? Projection is taking valuable information from a sample of customers and mapping those results onto the rest of your population. There are two types of variables that you need to start: …
Projection: How to map results from a sample onto your customer base Read More »
When you organize a large conference or meeting for your members, you may only get one chance to demonstrate your value and entice members to keep coming year after year. As meetings tend to be the largest source of non-dues revenue for associations, your association health likely ebbs and flows with the success of your …
Loyalty Learnings #6: Does Your Meeting Have a Content Disconnect? Read More »
