Data, data, everywhere! It has been amazing to see where the association world has gone in terms of its appreciation for and understanding of all things data. Only five years ago, my team and I were in Dallas for the ASAE Annual Meeting and conversations around data were few and far between. This year in …
Is member satisfaction one of your key performance metrics? You’re not alone! There’s a fundamental difference between member satisfaction and member engagement in trying to measure the health of the relationship you have with your members. Satisfaction is more of a “happiness index.” It has no correlation with behaviors. For example, a satisfied member is …
VIDEO: Why Member Satisfaction Is Not Member Engagement Read More »
Calculating the financial value of an enterprise is a valuable exercise for any organization, and a great tool to inform ongoing decisions and strategy. Enterprise value calculation has really changed over the last 30-40 years. It used to be based on hard assets – machinery, equipment, inventory, buildings, etc. Since then, it has shifted to …
Welcome back to our Brand Positioning Series! In the previous module, we showed you how to visualize segments relative to each other, competitors, and yourself on a positioning map. Watch this video to learn how to profile each segment to target the desirable segments more effectively:
Recently, we’ve been focused on chapter consistency and how it can make or break your member experience. However, too much oversight from the national level can tax your time and resources. How do you strike the right balance between maintaining consistency across chapters and giving them the autonomy that they desire? A recent client found …
Infographic: National Standards VS Chapter Autonomy Read More »
