One of the areas where we find inconsistency in the chapter experience is having consistently high quality leaders. In some instances, you just have natural turnover of leadership. They move through the ranks and they’re not longer interested in being involved. But some of that might be you at the national level poaching those …
Loyalty Learnings #4: Key Questions to Ask for Consistent Leadership Read More »
Chapters were created to meet members where they are, providing a forum for local networking and collaboration. While remaining under the umbrella of national, autonomy was given to local leaders to help contribute to member engagement. However, for better or for worse, rarely are the chapters fully autonomous. There is a significant amount of national …
In this associations solution spotlight, we’re going to be talking about chapter assessments. One of the challenges that a lot of associations are facing is: how do we manage our local chapters? How do we strike that balance between autonomy and structure or standardization? What our chapter assessment does is first, it examines the level …
In our last video, we talked about buying criteria. What are the buying criteria used in a particular decision or market? How do the buying criteria differ across customers – are they weighted differently? Answering these questions gives rise to segments. Segments are a critical part of positioning. We’ve shown how they can be profiled …
Welcome to the second module in our Brand Positioning Series: Needs and Demands. Click the link to watch the previous video in the series, What is Brand Positioning and Why Is It Important? In this series, we’re trying to establish the fit of your brand in the marketplace in order to understand and change customer …
