Solutions Spotlight: Employee Engagement

Employee engagement is critical in building a successful company.  Many organizations are spending time and money on improving engagement, and this spend is only expected to increase in the next few years.  This is because, as Simon Sinek says, “Customers will never love a company until the employees love it first.” Why?  Highly engaged employees commit to […]

what is brand positioning

Brand Positioning Series: What is it? Why is it important?

Brand positioning is absolutely vital to the success of your organization.  This video series is designed to show how you can determine your position in the marketplace.  What are implications of that position, what decisions can you make? We’ve seen cases where companies have made the decision to sell to the wrong customer, to change the wrong […]

3 loyalty “fixes” we hate

When management teams are looking at the loyalty of their customers, oftentimes it can seem overwhelming.  They know that they need to grow and improve their loyal customer base because, as we’ve seen, loyal customers drive an average of 65% of a company’s profits and enterprise value. However, in an effort to strengthen relationships with […]

right-sizing feature

Right-Sizing Your Membership

Does Growth Equal Success? How does your association define success?  Are you still using the same definition of success as you were five years ago?  Ten years ago?  Twenty?  We speak to association leaders every year who give the same answers that have been given for the past two decades: Membership growth; Retention rate; Revenue […]

Recap from Mary Byers Live

Earlier this month, I had the tremendous opportunity to sit down with associations consultant Mary Byers and contribute to her conversation on Momentum:  Where to Get It & How to Keep It.  Mary and I have had the opportunity to discuss several of these topics in a variety of settings over the past two years […]