This final installment of a three-part series on employee engagement. Click here to read part one: Motivated and here to read part two: Able. In part one and part two, we looked at the first two pillars of employee engagement, being Motivated and Able. These two pillars are critical to focus on because they establish …
Are Your Employees M.A.D.? Part 3 of a 3 Part Series on Employee Engagement Read More »
This is part two of a three-part series on employee engagement. Click here to read part one or here to skip to part three. So far, you’ve learned why it is important to not only understand your customers and what drives their behaviors, but also to understand your employees and what drives their engagement. There are …
Are Your Employees M.A.D.? Part 2 of a 3 Part Series on Employee Engagement Read More »
In almost every industry publication, it is likely that you’ve seen a lot about employee engagement recently. It’s becoming a new buzzword that has attracted a lot of attention. And it’s about time! Understanding your customers’ behaviors is critical to a business’ success. At LRC, we believe it so much that it is part of …
Are Your Employees M.A.D.? Part 1 of a 3 Part Series on Employee Engagement Read More »
Welcome back! This week, Matt Braun is covering some highlights from the book, The Challenger Customer, specifically that the average number of people involved in the buying process is steadily growing. What does that mean for your organization? In this video, Matt covers some implications for you, your organization, and your market. Check out the …
Loyalty Learnings #2: The Impact of Influencers During the Buying Process Read More »
Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth. While they had an understanding of their market, they had not formally looked into their customer base. As such, they had no clear direction on which to base their strategy. Challenge: …
Positioning Study Changes Target Customer Profile Read More »
