Customer Segmentation Drives Targeted Growth Strategy

Staking a distinct position in a market with diverse needs helps telecom service provider grow profitably. Background: A regional telecommunications service provider (Client) served approximately 40,000 residential customers. The company was established in the mid-1950s to bring local and long distance telephone service to, what was then, a remote rural outpost. Evolving with the times, […]

predictive analytics

The Power of Predictive Analytics

It is five times harder to acquire a new customer than it is to retain one. This is an oft-quoted and well established paradigm. Customer churn is a significant challenge for many businesses, and especially so for those in service oriented markets. Stemming customer attrition is low hanging fruit when it comes to growing the […]


Growing the Smart (and Fun) Way

Over the holidays, I read Jim Collins’ Good to Great for the first time.  Although it is on most business professionals’ “must read” lists, and it had been on mine for a couple of years now, it wasn’t until this past December that I decided it was time! We’ve read numerous reports in recent months […]

Solutions Spotlight: Opportunity Analysis

Sales growth is critical for nearly all the organizations.  Most organizations develop an ongoing set of initiatives to address sales growth.  Research from a variety of sources concludes that only 25% of those initiatives succeed.  The LRC Opportunity Analysis can impact that success rate by a multiple. The LRC Opportunity Analysis is based on the […]

Industry Landscape

What is changing and how we are responding. At LRC we saw key changes in the business environment over the past year that have significant implications for relationship measurement and management. Going into 2016 and beyond, these changes will likely accelerate. The top 3 in our observation are: Organizations are focusing on revenue growth as […]