Planning Your Exit: What Is Your Most Valuable Asset?

After successfully growing and scaling your business, you should be preparing for an ever-important exit. An acquiring company wants to know the value of your enterprise but traditional valuation techniques only articulate part of the story. EBITDA (even minus CapEx) is often considered a flawed measure of profit and value, so how do you demonstrate […]

Beyond Behavior: Why Loyalty Is A Choice

Most businesses today recognize the importance of customers and their loyalty.  But do businesses really understand what a Loyal customer is and why Loyalty is so important for a businesses’ success? Customers make decisions about where to spend their time, money, and effort daily. In fact, multiple times a day. Loyalty is more than just […]