Prioritize For Long-Term Success

The ability to prioritize is a fundamental element to successful leadership.  Beyond simply ranking tasks, knowing the difference between what needs dedicated resources and what doesn’t can make or break an organization.  There are thousands of resources dedicated to helping current and potential leaders understand how to accomplish this quickly and effectively. However, an often-overlooked […]

Loyalty Learnings #12: Key Questions to Assess Competitive Intensity In The Education Space

When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself.  How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education?  Who are those other players?  Are they other associations?  Are […]

[INFOGRAPHIC]: 5 Learning Types

Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education.  As you develop your strategy, consider profiling your members on how they prefer to consume educational content.  Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use.  You can […]

Loyalty Learnings #11: The Relationship Between Engagement And “Share Of Classroom”

In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”?  Focus on engagement.  Watch our latest Loyalty Learnings for more: