Beyond Behavior: Why Loyalty Is A Choice

Most businesses today recognize the importance of customers and their loyalty.  But do businesses really understand what a Loyal customer is and why Loyalty is so important for a businesses’ success? Customers make decisions about where to spend their time, money, and effort daily. In fact, multiple times a day. Loyalty is more than just […]

customer choice

What Makes A Loyal Customer?

Decisions, decisions, decisions. Customers make decisions almost every second about how to spend their time, money, and effort. They are constantly bombarded with ads on TV and their personal devices.  Even NBA jerseys now come with ads on them.  So how do customers make a choice? Customers, both individually and collectively, select the offer they […]

person writing on a whiteboard

What is Customer Due Diligence?

A value-centered approach to analyzing deals through the lens of the customer. Financial due diligence only tells part of the story.  As 68% of Private Equity leaders anticipate deal activity to rise in 2021 and multiples continue to grow, it is more important than ever to ensure opportunity areas and systemic risks are identified pre-transaction. […]

How to Create a Culture of Innovation

Are associations innovative? In a recent study of 123 association executives across a breadth of industries, the majority described themselves as highly innovative and believe they are the first to adopt new products or strategies. However, only half of those same executives believe their most member-facing products, resources, and experiences are “fresh” and the majority […]

3 Roadblocks to Innovation

For associations, innovation is critical.  In a recent study of association executives, those that had a strong culture of innovation were faring significantly better in the middle of the COVID-19 pandemic than their peers.  While most associations view themselves as innovative, they fall short in key areas that define it as part of their culture. […]