LRC Blog

Loyalty Learnings #16: Involve Your Members In Advocacy With Time, Talent, and Treasure

Associations, Blog, Insights, LRC Blog / By

Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories:  time, talent, and treasure.  Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on …

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Predictive Analytics: Why Your Business Should Be Leveraging Data

Blog, Deep Analytics, Insights, LRC Blog / By

Imagine being able to forecast what percentage of your existing customers might be interested in another product offering or figuring out which marketing tactic works best for your target market based on your existing customers. Would this be helpful to you? In this customer-driven business world, organizations are looking for practical ways to predict future …

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ASAE 2018 Recap: How Mature Is Your Association When It Comes To Data?

Associations, Blog, Insights, LRC Blog / By

It was interesting to hear the conversations at ASAE 2018 around the 6 competency areas of our Data Maturity Assessment:  Strategy, Culture, Resources, Insights, Actions, and Impact.  It generated a lot of discussion around “data” and “insights.” Let’s be clear – just because you have data does not mean you have insights. Data represent the …

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Overcoming Cultural Differences In Emerging Markets

Insights, LRC Blog / By

In an increasingly global world, businesses must adapt their strategy to whichever market they are looking to enter. Emerging markets with large populations like China (1.4 B), India (1.3 B), and Brazil (210 M) are popular targets for foreign businesses to enter due to their large populations, growing economies, and increasingly business-friendly infrastructure. Long-term organizational …

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