LRC Blog

VIDEO: Changing Enterprise Value Using Loyalty

Your most important asset when determining enterprise value is your customers. Customer loyalty helps determine share of spend, retention, margins and more.  In our last video, we covered how to calculate the value of your enterprise using customer loyalty. To change the value of your enterprise, you must also look at customer loyalty.  To do …

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VIDEO: Why Member Satisfaction Is Not Member Engagement

Is member satisfaction one of your key performance metrics? You’re not alone! There’s a fundamental difference between member satisfaction and member engagement in trying to measure the health of the relationship you have with your members.  Satisfaction is more of a “happiness index.”  It has no correlation with behaviors.  For example, a satisfied member is …

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VIDEO: Calculating Customer Financial Value

Calculating the financial value of an enterprise is a valuable exercise for any organization, and a great tool to inform ongoing decisions and strategy. Enterprise value calculation has really changed over the last 30-40 years.  It used to be based on hard assets – machinery, equipment, inventory, buildings, etc.  Since then, it has shifted to …

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