LRC Blog

Infographic: Do You Have Members or Customers?

This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers.  Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar.  As associations and professional societies have looked to increase membership …

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What is the Linkage Between Employee Engagement and Customer Loyalty?

Chris Zook’s book, The Founder’s Mentality, makes the point that a successful and growing enterprise has a great relationship with customers AND has a highly engaged employee base. From his perspective – and that of many others – it takes both to be successful. How does that play out in practice? Do they always move …

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Infographic: The 3 Pillars of Employee Engagement

At LRC, we often talk about the benefits of improving relationships with customers.  However, an underlying aspect affecting that is employee engagement.  Around $720 million dollars are spent each year on employee engagement, with painfully poor results to show for it.  A quick Google search will show that a lot of people are talking about …

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Are Your Employees M.A.D.? Part 3 of a 3 Part Series on Employee Engagement

This final installment of a three-part series on employee engagement. Click here to read part one: Motivated and here to read part two: Able. In part one and part two, we looked at the first two pillars of employee engagement, being Motivated and Able.  These two pillars are critical to focus on because they establish …

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