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Measuring Customer Loyalty

Loyalty Research Center uses a wide range of survey gathering techniques in its repertoire for conducting loyalty research studies.

Whether your loyalty study requires telephone, mail, Internet, IVR, or a combination of techniques, the Loyalty Research Center has the expertise and the experience to design a survey that fits the needs of your customer or employee loyalty program.

 

Loyalty Survey Demo

The following survey includes questions similar to what would be used in a customer loyalty / satisfaction program for measuring customer loyalty.  These questions follow the Loyalty Research Center's hierarchy of customer satisfaction and loyalty measurement model.  If your time allows, please complete the following survey to enhance your understanding of a customer loyalty / customer satisfaction program and its components.

1. Overall, how would you rate the quality of this website?
Check One: Excellent Very Good Good Fair Poor
2. Considering the quality of information you received from this site, in relation to the effort it took to access the information, how would you rate the overall value you received from visiting our site?
Check One: Excellent Very Good Good Fair Poor
3. Based on your experience with this website, how likely would you be to visit this site again in the next 3 months?
Check One: Very Likely Somewhat Likely Not Very Likely
4. Based on your experience with this website, how likely would you be to recommend this website to others?
Check One: Very Likely Somewhat Likely Not Very Likely
5. Thinking about this website, how would you rate it on...
a. Time it takes to load
b. Ease of navigating between screens
c. Availability of the information you need
d. Being user friendly
e. Professional appearance of this site
f. Explaining who the Loyalty Research Center is
6. For what reasons did you visit this site?
7. Do you have any thoughts or suggestions to improve or change this website?
   
8. Your name
   
9. Company name
   
10. Email address
   
Click "Submit" to send Survey Demo to the Loyalty Research Center, or "Reset" to start over.

 

For more information contact:
Loyalty Research Center
931 East 86th Street, Suite 120
Indianapolis, IN  46240
Tel: (317) 465-1990
Fax: (317) 465-1991
Email: LSeibert@loyaltyresearch.com
web: www.loyaltyresearch.com


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